In July, Microsoft announced that it would be buying the social platform LinkedIn for $26.2 billion USD. As harsh as it might sound, this has many social media marketers, like myself, worried.
The deal is Satya Nadella’s latest effort to revamp Microsoft, which was viewed not long ago as a failing business. Nadella hopes the deal will open new horizons for Microsoft’s Office suite as well as LinkedIn, both of which have permeated their markets, and generally increase Microsoft’s revenue and competitive advantage.
Microsoft acquisitions have not always gone according to plan and that is where critics are starting to worry. When Microsoft purchased Nokia in 2014 for $7 billion USD, the plan was to aid the mobile phone manufacturer in building the Windows phone, one that would give the iPhone and Galaxy phones a run for their money. The problem? Very few people have the desire to purchase a Windows phone, so the purchase essentially ended up destroying Nokia and wiping it out as a major contender in the Smartphone market.
As we don’t really know Microsoft intentions in buying LinkedIn – very few details have been offered and we can only speculate – it’s difficult to guess where this merger will go.
LinkedIn is one of the most productive and underrated social platforms around today. It’s the 28th most-visited website in the world and the 14th most popular in the U.S., according to SimilarWeb. As well, it’s the only major networking app that targets business people directly, and can bring you into contact with CEOs and other c-level executives who aren’t active on other social networks like Facebook and Twitter.
It’s still too early to tell what Microsoft will do with their new baby, but I for one am hoping the story will not end like Nokia.
About Alex Noudelman
Alex Noudelman is an educator, coach and Digital Marketing Manager with over 5 years of experience. Alex enjoys and strives to motivate others to better themselves professionally and one a personal note. Feel free to contact him if you have any questions or would like a specific topic covered.