Facebook plans to change the way its users will be watching videos in their news feeds yet again. Today, it announced that it will update its “Suggest Videos” feature, which currently allows users to watch multiple videos in a row. The more videos a user watches, the more chance that Facebook has to serve advertisements in between them. The revenue generated is split between the publisher of those videos and Facebook.
The latest update includes two new features which will start as tests with small group of users: The ability to save videos to watch later and the ability to pop out the video player and scroll the news feed at the same time as watching videos. This kind of video “multi-tasking” has already been a success on Tumblr, a social media platform owned by Yahoo.
Late last year, Facebook started serving up billions of videos to its users by placing the clips in their feeds, between pictures of your friends’ feeds and recommended stories. It’s become a success, so much so that organically video posts have garnered the highest reach…slipping image posts of its pedestal.
The most important thing that social media critics will be looking for is whether or not Facebook’s users will want to take advantage of a lean-in offering as opposed to the lean-back-and-we’ll-show-you-something-that-will-occupy-you approach that has worked very, very well for a number of years. If the approach does work in their favour, it means Facebook could give YouTube a run for its money and a distribution mechanism that YouTube doesn’t have, which could have devastating effects on the latter.
It’s still unclear as to whether or not that feature will work or is currently working out without the updates, but Facebook says it’s going well enough that it will offer the feature to most of its iPhone users and will bring it to Android users “in the coming months.”
About Alex Noudelman
Alex Noudelman is an educator, coach and Digital Marketing Manager with over 5 years of experience. Alex enjoys and strives to motivate others to better themselves professionally and on a personal note. Feel free to contact him if you have any questions or would like a specific topic covered.