One of Republican Party’s top Presidential Candidate contenders, Donald Trump, is adding another social media service to his collection: Periscope, a live streaming service owned by Twitter.
Trump, already an avid user of Twitter, announced last Wednesday that he will host weekly interviews on the streaming live video platform in the future and also stated that he’d make use of Facebook for such purposes as well.
In his first broadcast, he began, “Hello folks, it’s Donald Trump,” and kicked off a 10-minute video, according to Re/Code. “We’ll be talking about the world,” he said.
However, there were technical difficulties with his broadcast on Facebook because “too many people calling in, more than they ever expected,” according to a statement made by Trump himself.
With the 2016 presidential race getting quite heated, tech-savvy political candidates are stepping up their social media strategies. Since the last presidential election in 2012, President Barack Obama joined Twitter and hosted a number of chats on Reddit. It’s now pretty much a standard practice today for politicians and their campaigns to have Facebook pages and Twitter accounts. However, for the next year’s elections, there are more social networks for campaigns to consider for advertising and outreach, including Snapchat, Periscope and Instagram. These sites are particularly important because voters, especially millennials, have shifted their social media preferences. And that’s exactly who Donald Trump is trying to persuade with his canny tactics.
Candidates aren’t the only ones putting forth going social. Social media providers are also getting involved and Snapchat is the most notable one to date. For example, ahead of the Republican Debate a few weeks ago, Snapchat launched a curated “Story” that showed behind-the-scenes clips of the event. Political candidates also launched ads on Snapchat. For example, Republicans John Kasich and Scott Walker both contributed 10-second ads to a Snapchat Story for an Iowa campaign event. And Snapchat hired former CNN political reporter Peter Hamby to be its head of news.
Fact: Following the 2014 mid-term elections, 16 percent of registered voters followed candidates for office, political parties or elected officials on social media, up 10 percent since 2010, according to a report from Pew Research Center.
About Alex Noudelman
Alex Noudelman is an educator, coach and Digital Marketing Manager with over 5 years of experience. Alex enjoys and strives to motivate others to better themselves professionally and on a personal note. Feel free to contact him if you have any questions or would like a specific topic covered.