Author Archives: Alex Noudelman

Why Marketers Must Move Beyond ‘Branded Content’ and Create Entertainment

I just read this amazing article on AdWeek.com with a dead-on tip for all businesses looking to expand their product and service offerings. I highly recommend all my readers and website visitors to read it. Many times, I see people/companies asking me to write blogs with specific, for computer-eyes-only keywords placed strategically throughout their compositions. What they forget is that there is a human element to blogs and content. Here is a snippet of the article:

As audiences migrate to commercial-free streaming platforms, more and more brands are looking to engage consumers through entertaining original programming. And the entertainment world has caught on to that reality.

Hollywood is responsible for today’s best adverts and promotional films, not advertisers. People are sometimes shocked by this idea, but it’s absolutely true. The Lego Movie is a cinematic advertisement for Legos. The upcoming film, Assassin’s Creed, is a $200 million promotion for the popular video game series.

Of course, different types of brands have different options available to them. But no matter the budget, level of brand awareness or consumer appeal, almost any brand can entertain through one of three primary approaches.

At the end of the day, most content marketing efforts today focus on education and advertising. While this is a great place to  start,  it can also be a missed opportunity to interact with readers and connect to them on a personable level. Content that entertains, on the other hand, is often funny, frequently highly shareable, and often is able to quickly transform a “company” into a “group of people just like me.” This aspect of just like me can be crucial in building trust and separating yourself from the rest.

Try it! If you have any questions or need help getting the boost, contact me. I will be glad to help. If you want to remember one thing from this post, it should be this sentence: People don’t remember facts, figures, numbers, or statistics. But they recall, and spread, stories.

About Alex Noudelman

Alex Noudelman is an educator, coach and Digital Marketing Manager with over 5 years of experience. Alex enjoys and strives to motivate others to better themselves professionally and on a personal note. Feel free to contact him if you have any questions or would like a specific topic covered.

 

7 Innocent Pranks Gone Horribly Wrong

Here are 7 good reasons why you should never play pranks on people. It goes to show that not every prank goes off without a hitch. If you do choose to play a prank on someone, you risk the chance of it backfiring on you:

 

cheating prank

 

1. Fake Skeleton

Three friends got embroiled in a prank war in nursing school. They decided to put a fake skeleton from their class lab into one girl’s bed while she was running errands. They hung out in the bathroom to see how the prank would unfold. She came in, but they did not get the results they were hoping for – a scream. After a few minutes they went into her room and turned on the light. She was lying in bed stroking the skeleton’s head with a bizarre look on her face. Turns out she had a nervous breakdown and had to drop out of school for a while.

 

2. Paul Chambers

In January, 2010, heavy snow fall threatened to cancel many flights, including those leaving Doncaster Airport, which left Paul Chambers not very happy about it. He took his grievances to Twitter, where he wrote “Crap! Robin Hood airport is closed. You’ve got a week and a bit to get your shit together otherwise I’m blow the airport sky high!” Uh Oh! A week later, police showed up at his workplace with a printout of his message. Chambers was arrested under the Terrorism Act, interrogated and banned from entering the airport. Fortunately for him, he was cleared 2.5 years later when a judge ruled that the tweet was a joke and didn’t suffice the attention it got.

 

3. Tyler Morton

On the last day of high school in June, 2011, 18 year old Tyell Morton, who happened to be an African American, zipped up his hoodie, put on some latex gloves and snuck into the girls’ bathroom with a mysterious package. Thinking that Morton was trying to bomb the school,  the school was evacuated and the bomb squad was called to dispose of the box. It turned out to be a major overreaction – a box containing some dolls.

 

4. Vitaly Zdorovetskiy (aka. VitalyzdTV)

The guy pranks his mother on April Fools by asking her for money to treat his drug addiction. She freaks out on him when she realized it was a hoax and that he played an April Fools Joke on her.

5. KingKennyTV


Students at Brunel University university were scared out of their minds after they spotted a man known as ‘Kenny’, a 19-year-old Media Studies student at the university, appearing to wield a chainsaw at members of the public while dressed in a gold clown costume and curly red wig. But Kenny says he was not doing anything sinister. Rather, he was filming a “pre-planned” video with actors for his YouTube channel KingKennyTv.

 

6. Gmail Mic Drop

Gmail Mic Drop caused more tears than laughter, thanks to users accidentally enabling the prank on serious emails – with some dire consequences. Gmail Mic Drop was a unique version of the send button which adds a gif of a minion (one of the sexless, ageless merchandising icons from the Despicable Me series) dressed as the queen dropping a microphone to the end of your email. Those using Gmail for business were the biggest critics of the prank.

 

7. Birthday Prank

A man decided to play an innocent prank on his wife on her birthday. The plan was to have some radio radio personalities contact the wife and tell her that her husband had lost his job because he was caught having sex with the secretary in his office. The practical joke began to come to fruition when the wife exploded into anger. The joke lost control when the woman revealed her own infidelity with her husband’s brother. Oops!

 

 

Top 10 Best YouTube Channels for Kids

Here are the Top 10 Best YouTube Channels for Kids:

 

YouTube for kids

 

10. Sesame Street

Your pre-schooler will have a blast with Sesame Street’s familiar characters, while they learn at the same time. The Sesame Street channel will educate your children about the alphabet, sharing, how to be kind to others and much, much more. Each day a different type of video is uploaded, so finding the right video on a certain subject is not very hard to do.

 

9. Baby Einstein

The Baby Einstein channel will educate your children, especially pre-schoolers, through playful imagery and engaging songs. Puppets are often used to enhance the lessons about shapes and colors as well as to entertain them with classic nursery rhymes. Videos range in length so you will be able to find the right videos to fit your needs. Many of the videos get your toddler to interact and use their curiosity to help them learn new things.

 

8. Oh My Genius

Oh My Genius is a channel focused on teaching your child new and exciting objects as well as numbers and letters. Oh my genius does this with fun songs and colorful graphics that will hold your child’s attention in the midst of learning. They believe that if a child cannot learn in the way we teach, we must teach in a way the child can learn.

 

7. HooplaKidz

HooplaKidz is a fun channel that will have your child  sing and dance all over the house.  Each video is designed to encourage children to be active learners and provides an endless supply of excitement, entertainment and most importantly education. Highly recommended for pre-schoolers.

 

6. MinutePhysics

MinutePhysics is an awesome channel for kids that gives them access to a number of tutorials and video explanations covering physics and different science phenomena. Fascinating, nonetheless!

 

5. SimpleKidsCraft

SimpleKidsCraft is a fun way to get creative at home or at school using recycled materials that you can find around the house. The ideas and tips shared are very easy to follow and are great for DIY projects at home.

 

4. PBS Kids

Going on a road trip and need to entertain your kids on the long car ride? PBS Kids is known for uploading many kid-friendly videos that range from “Curious George” and “Clifford the Big Red Dog”. The channel, which provides wholesome content, is a favorite among parents and has won the Parents’ Choice Recommended Award in 2013. The channel is committed on making a big impact on the education and the lives of its viewers through its child-friendly and curriculum based videos. Kids can easily browse and watch videos at home, on the road, or anywhere there is a 3G or WiFi connection.

 

3. CosmicYoga

Looking for a fun way to introduce physical education to your kids? Cosmic Yoga is a compilation of healthy videos made specifically for kids. A new video is released every Monday – with a focus on yoga, mindfulness, stories and relaxation. Great time fillers! Also, can be used for stretching after sitting on the carpet for a long time.

 

2. EvanTubeHD

Evan is one of the youngest and most successful YouTubers whose channel targets kids and families. Your kids will love watching his videos because they are so easy to relate to. The themes consists of child friendly challenges, toy unboxings/reviews, minecraft and Lego toys, skits, and vlogs. All tasks are parent approved, which is very hard to find these days on YouTube.

 

1. Fine Brother Entertainment

Created by brothers Benny and Rafi Fine, Fine Brother Entertainment or “The Fine Bros.” is the most well produced, highly-successful reaction channel on YouTube with over 14 million subscribers. Some of their most popular videos are the “Try To Watch Without Laughing or Grinning” series or “YouTubers React” where famous YouTube personalities react to the craziest viral trends on social media and the World Wide Web. Their channel has so many diverse topics that anyone can watch them, but that does not mean that all content on there is kid-friendly. Luckily inappropriate videos have a disclaimer beforehand and most unsuitable language is censored. I’ll let you as a parent be the judge.

 

About Alex Noudelman

Alex Noudelman is an educator, coach and Digital Marketing Manager with over 5 years of experience. Alex enjoys and strives to motivate others to better themselves professionally and on a personal note. Feel free to contact him if you have any questions or would like a specific topic covered.