Author Archives: Alex Noudelman

The Simpsons Predicted Donald Trump’s Presidency 16 Years Ago

16 years before Donald Trump was elected US President, The Simpsons predicted the business magnate would become leader of what they called the “free world”. The bizarre story line was featured in the episode, titled ‘Bart To The Future’, broadcast in early 2000. Trump was also mocked in another episode of the top-rated TV cartoon, airing in 2015, after he announced he was running for the top job.

In the original episode, Lisa is pictured sitting in the Oval Office surrounded by advisers.  “We’ve inherited quite a budget crunch from President Trump,” she says.

Last month, Matt Groening, the show creator, told The Guardian : “We predicted that he would be president back in 2000 – but (Trump) was of course the most absurd placeholder joke name that we could think of at the time, and that’s still true. It is definitely amusing to watch.

The episode’s writer, Dan Greaney, also told The Hollywood Reporter that the episode served as a “warning to America.” Was it?

Here is a list of ten other predictions that The Simpsons got right.

Almost Half of All People Search Only on Smartphones [STUDY]

On the topic of mobile web usage being on the rise, Google recently released a study revealing approximately 40% of people search only on smartphones.

The Google study also found:

  • 80% of people use a smartphone
  • 67% of people use a desktop computer
  • 16% of people use a tablet
  • 57% of people use more than one type of device
  • 27% of people use a smartphone only
  • 14% of people use a desktop computer only

In addition, those who use smartphones use them a great deal — up to 3 hours a day. By comparison, only 2 hours a day (on average) is spent using desktop computers, and 75 minutes is spent using tablets.

Google warns digital marketers that if they’re not making an attempt to reach customers on mobile they’re missing a quarter of their potential audience. So don’t be that person who misses the boat. Contact a web design specialist today.

Why Marketers Must Move Beyond ‘Branded Content’ and Create Entertainment

I just read this amazing article on AdWeek.com with a dead-on tip for all businesses looking to expand their product and service offerings. I highly recommend all my readers and website visitors to read it. Many times, I see people/companies asking me to write blogs with specific, for computer-eyes-only keywords placed strategically throughout their compositions. What they forget is that there is a human element to blogs and content. Here is a snippet of the article:

As audiences migrate to commercial-free streaming platforms, more and more brands are looking to engage consumers through entertaining original programming. And the entertainment world has caught on to that reality.

Hollywood is responsible for today’s best adverts and promotional films, not advertisers. People are sometimes shocked by this idea, but it’s absolutely true. The Lego Movie is a cinematic advertisement for Legos. The upcoming film, Assassin’s Creed, is a $200 million promotion for the popular video game series.

Of course, different types of brands have different options available to them. But no matter the budget, level of brand awareness or consumer appeal, almost any brand can entertain through one of three primary approaches.

At the end of the day, most content marketing efforts today focus on education and advertising. While this is a great place to  start,  it can also be a missed opportunity to interact with readers and connect to them on a personable level. Content that entertains, on the other hand, is often funny, frequently highly shareable, and often is able to quickly transform a “company” into a “group of people just like me.” This aspect of just like me can be crucial in building trust and separating yourself from the rest.

Try it! If you have any questions or need help getting the boost, contact me. I will be glad to help. If you want to remember one thing from this post, it should be this sentence: People don’t remember facts, figures, numbers, or statistics. But they recall, and spread, stories.

About Alex Noudelman

Alex Noudelman is an educator, coach and Digital Marketing Manager with over 5 years of experience. Alex enjoys and strives to motivate others to better themselves professionally and on a personal note. Feel free to contact him if you have any questions or would like a specific topic covered.