Author Archives: Alex Noudelman

International Human Rights Day – December 10, 2017

Every so often a thing comes to pass that is of such astounding importance that we must stand up and recognize it. We must place this thing on the pedestal it deserves, and ensure that the precepts and policies put in place by it are adhered to, appreciated, and spread as far as the human voice will carry. Such is the sort of message sent by Human Rights Day.

History of Human Rights Day

December 10 is Human Rights Day, a United Nations (UN) campaign that calls for people to know and push for their rights no matter where they are in the world.

Human Rights Day was established in 1948, and ever since that auspicious day it has stood as the first major stride forward in ensuring that the rights of every human across the globe are protected. From the most basic human needs such as food, shelter, and water, all the way up to access to free and uncensored information, such has been the goals and ambitions laid out that day.

The Universal Declaration of Human Rights (UDHR) was a shout across the world by the leading countries in the world, stating loud and clear that no matter where we live, what we believe, or how we love, we are each individually deserving of the most basic fundamentals of human needs. Every year Human Rights Day marks conferences around the world dedicated to ensuring that these ideals are pursued, and that the basic Human Rights of every person is made a priority in the global theater.

History of Human Rights

Originally, people had rights only because of their membership in a group, such as a family. Then, in 539 BC, Cyrus the Great, after conquering the city of Babylon, did something totally unexpected—he freed all slaves to return home. Moreover, he declared people should choose their own religion. The Cyrus Cylinder, a clay tablet containing his statements, is the first human rights declaration in history.

The idea of human rights spread quickly to India, Greece and eventually Rome. The most important advances since then have included:

1215: The Magna Carta—gave people new rights and made the king subject to the law.

1628: The Petition of Right—set out the rights of the people.

1776: The United States Declaration of Independence—proclaimed the right to life, liberty and the pursuit of happiness.

1789: The Declaration of the Rights of Man and of the Citizen—a document of France, stating that all citizens are equal under the law.

1948: The Universal Declaration of Human Rights—the first document listing the 30 rights to which everyone is entitled.

After WWII, when the world witnessed the Holocaust and the murder 6 million Jews, the newly formed United Nations came up with document to ensure basic human rights of any person living in the world would not  be revoked or violated.

How to Celebrate Human Rights Day
The best way to celebrate Human Rights Day is to take some time to appreciate the effect that this resolution has had on your world and life. Look around your neighborhood and see the effects on a local scale, the charitable works being done to promote the health and well-being of those who are less fortunate.

The next step is to get out there and make a difference, whether it’s simply making a donation to one of the dozens of organizations that work towards this global purpose, or organizing a donation drive of your own to help out those organizations fighting the good fight.

Don’t think that your gestures have to be grand, simply gathering enough to put together a bunch of care packages of simple needs and necessities and handing them out amongst your local homeless can go a long way to helping to support this cause. The need is large, but is made of limitless minor actions that can lead to a world-wide change in quality of life.

 

To view the declaration in its entirety click here.

The Simpsons Predicted Donald Trump’s Presidency 16 Years Ago

16 years before Donald Trump was elected US President, The Simpsons predicted the business magnate would become leader of what they called the “free world”. The bizarre story line was featured in the episode, titled ‘Bart To The Future’, broadcast in early 2000. Trump was also mocked in another episode of the top-rated TV cartoon, airing in 2015, after he announced he was running for the top job.

In the original episode, Lisa is pictured sitting in the Oval Office surrounded by advisers.  “We’ve inherited quite a budget crunch from President Trump,” she says.

Last month, Matt Groening, the show creator, told The Guardian : “We predicted that he would be president back in 2000 – but (Trump) was of course the most absurd placeholder joke name that we could think of at the time, and that’s still true. It is definitely amusing to watch.”

The episode’s writer, Dan Greaney, also told The Hollywood Reporter that the episode served as a “warning to America.” Was it?

Here is a list of ten other predictions that The Simpsons got right.

Almost Half of All People Search Only on Smartphones [STUDY]

On the topic of mobile web usage being on the rise, Google recently released a study revealing approximately 40% of people search only on smartphones.

The Google study also found:

  • 80% of people use a smartphone
  • 67% of people use a desktop computer
  • 16% of people use a tablet
  • 57% of people use more than one type of device
  • 27% of people use a smartphone only
  • 14% of people use a desktop computer only

In addition, those who use smartphones use them a great deal — up to 3 hours a day. By comparison, only 2 hours a day (on average) is spent using desktop computers, and 75 minutes is spent using tablets.

Google warns digital marketers that if they’re not making an attempt to reach customers on mobile they’re missing a quarter of their potential audience. So don’t be that person who misses the boat. Contact a web design specialist today.

Why Marketers Must Move Beyond ‘Branded Content’ and Create Entertainment

I just read this amazing article on AdWeek.com with a dead-on tip for all businesses looking to expand their product and service offerings. I highly recommend all my readers and website visitors to read it. Many times, I see people/companies asking me to write blogs with specific, for computer-eyes-only keywords placed strategically throughout their compositions. What they forget is that there is a human element to blogs and content. Here is a snippet of the article:

As audiences migrate to commercial-free streaming platforms, more and more brands are looking to engage consumers through entertaining original programming. And the entertainment world has caught on to that reality.

Hollywood is responsible for today’s best adverts and promotional films, not advertisers. People are sometimes shocked by this idea, but it’s absolutely true. The Lego Movie is a cinematic advertisement for Legos. The upcoming film, Assassin’s Creed, is a $200 million promotion for the popular video game series.

Of course, different types of brands have different options available to them. But no matter the budget, level of brand awareness or consumer appeal, almost any brand can entertain through one of three primary approaches.

At the end of the day, most content marketing efforts today focus on education and advertising. While this is a great place to  start,  it can also be a missed opportunity to interact with readers and connect to them on a personable level. Content that entertains, on the other hand, is often funny, frequently highly shareable, and often is able to quickly transform a “company” into a “group of people just like me.” This aspect of just like me can be crucial in building trust and separating yourself from the rest.

Try it! If you have any questions or need help getting the boost, contact me. I will be glad to help. If you want to remember one thing from this post, it should be this sentence: People don’t remember facts, figures, numbers, or statistics. But they recall, and spread, stories.

About Alex Noudelman

Alex Noudelman is an educator, coach and Digital Marketing Manager with over 5 years of experience. Alex enjoys and strives to motivate others to better themselves professionally and on a personal note. Feel free to contact him if you have any questions or would like a specific topic covered.