Regardless of your organization’s size, social media management has become one of the core focuses for marketers. Having an active presence on most popular social media channls is as important as learning how to manage them effectively and making the most of their features and benefits. Here are 6 tools that will help you excel in social media marketing and other digital marketing initiatives:
Buffer is an application that helps you manage social networks by providing the means for users to schedule posts to Twitter, Facebook and Linkedin. If I had the choice between Buffer and Hootsuite (see below), I would definitely choose Hootsuite. Hootsuite has more features, more integrations, more supported platforms and bigger analytics. But if you’re just an individual who wants to easily share content and schedule them at the times you want, Buffer is the app for you.
Fast fact: buff.ly links are nothing but bit.ly links masked by Buffer.
Addictomatic is a great, straightforward social media management as well as Online Reputation Management tool that can be used to monitor your brand’s reputation and influences. The best way to describe it is as a discovery platform that searches Google, Bing, Twitter, WordPress, YouTube, and Flickr to find the most recent blog posts, news, images, or videos based on keywords about you or your company. It’s also free to use.
For social media users who are obsessed with measuring analytics, SpredFast is the tool that excels and will work best for you. Manage and measure data gathered from Facebook, Twitter, YouTube and Flickr to see how many people you are reaching and whether or not your target audience are engaging. The data is presented in formatted graphs, which you can use to compare and benchmark campaigns against other strategies. Everyone should be doing this. Advanced skills are required for this tool.
Hootsuite is a social media management tool founded by Ryan Holmes in 2008. It is one of the most popular ones being used for reputation management, social media marketing, conversion tracking, customer service and more. HootSuite also offers a custom built-in analytics system and the capability to schedule posts on most platforms, including LinkedIn, Google+, Twitter and Facebook. What I don’t like about Hootsuite is that anytime you add an image to your tweets, it converts it into a URL for viewers to click on. I prefer showing the picture instead.
TweetDeck is another popular tool for social media management and it happens to be free. Unlike other tools on this list, which operates within the Internet browser, TweetDeck can be installed as a separate program on your computer’s hard drive. For those who want the flexibility, apps for the iPhone, Android and Chrome browsers are also available. The advantage to using TweetDeck is that you can watch your updates stream in real-time when you connect with Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz and other social networks.
SocialOomph allows its users to easily schedule tweets for the entire day and auto-follow their new followers; something I don’t see with many social media management tools. You can also use the dashboard to combine Facebook, Twitter, LinkedIn, Plurk, and your blog into one spot to schedule posts or monitor all activity on each channels. What makes me prefer SocialOomph over any other social media management tool is its analytics capability. In comparison to Hootsuite, there is more detail and information, particularly if you are trying to get analytics for a variety of accounts at once.
About Alex Noudelman
Alex Noudelman is an educator, coach and Digital Marketing Manager with over 5 years of experience. Alex enjoys and strives to motivate others to better themselves professionally and on a personal note. Feel free to contact him if you have any questions or would like a specific topic covered.