Usually when the name Reddit is mentioned – massive promotion, reach and influence comes to mind. Reddit is one of the largest, if not the largest, social news aggregators in the world. It drives headlines, traffic, and new ideas directly to your website quicker than any other social network on the World Wide Web.
Simply using Reddit to promote your brand can be a waste of time and will actively damage your brand and reputation. Unless you are willing to put in the time and investment to learn netiquettes of Reddit and become a legitimate member of a subreddit, you should refrain from using Reddit to organically promote your content, aka. for SEO purposes.
Here are 4 ways to use Reddit to better your SEO & content marketing efforts without having to submit or pay for submissions:
1. Research content ideas
Use subreddits pertinent to your industry in order to find content topics and ideas that tend to do well – then imitate. In order to discover content ideas that have worked well more than the average ones, filter subreddits by “Top” – and then by time period (ie, all-time, monthly, this week, etc). By default, the front page of a subreddit is determined by how “hot” a post is, so you’ll see a good bit of new & popular right now posts first before all others.
2. Find Websites for Backlinking Purposes
If you are executing your content marketing strategy and searching for blogs that may publish your content and provide you with the backlink(s), Reddit is just the right place for you. In the sidebar of every subreddit, there is a list of recommended subreddits and a list of recommended websites you can visit in order to build meaningful relationships. These sites are often upvoted by the Reddit community and updated on a daily basis.
3. Invite Friends
It is said that you should surround yourself with those whom you idolize. If you want to be a marketer surround yourself with other marketers, if you want to be an educator, you should surround yourself with educators etc. So, follow the relevant redditors so that the people of that community notice you and you get to make new contacts with the ones who are interested in sharing your content. To add a user, click on preference and then click on friends and then type in the Redditor’s username you wish to follow. Those users you follow may even follow back….and that will be the beginning of a new friendship.
4. Incorporate Feedback
Don’t ignore your critics, just filter the ones that are not being constructive. If someone has an interesting idea or a new take on what you’ve provided to the community, engage with that person in an enlightened discussion and incorporate their feedback in your practices. You and many other fellow Redditors will enjoy the exchange and you’ll earn karma, page views, and exposure.
Nofollow or Dofollow?
Reddit uses both nofollow tags, as well as dofollow. Whenever you post a new link, it is nofollow by default, but only if you use a new account. There is no definite cutaway for when you start to get dofollow links, but it is usually enough with 3-4 good links that gets a few upvotes each.
About Alex Noudelman
Alex Noudelman is an educator, coach and Digital Marketing Manager with over 5 years of experience. Alex enjoys and strives to motivate others to better themselves professionally and on a personal note. Feel free to contact him if you have any questions or would like a specific topic covered.