20 Ingenious Quotes Spoken By Seth Godin

By | September 6, 2015

Seth Godin is my hero! He’s taught me a lot about content marketing and marketing in general. He’s taught me to be less self-centered and about me and more about my audience and what they want to hear. His concept of Permission Marketing is my blueprint and I use it everyday for prospecting and for outreaching to consumers and blogging sites. Here are 20 of his ingenious quotes that I thought were worth sharing:

1) “Marketing is a contest for people’s attention.”

2) “Be genuine. Be remarkable. Be worth connecting with.”

3) “If it scares you, it might be a good thing to try.”

4) “Change almost never fails because it’s too early. It almost always fails because it’s too late.”

5) “If you can’t state your position in eight words, you don’t have a position.”

6) “Either you’re going to tell stories that spread, or you will become irrelevant.”

7) “Instead of wondering when your next vacation is, maybe you ought to set up a life you don’t need to escape from.”

8) “The best way to be missed when you’re gone is to stand for something when you’re here.”

9) “The job isn’t to catch up to the status quo; the job is to invent the status quo.”

10) “If you’re brilliant and undiscovered and underappreciated then you’re being too generous about your definition of brilliant.”

11) “Quit or be exceptional. Average is for losers.”

12) “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”

13) “Sure, ideas that spread win. But ideas that don’t get spoken always fail.”

14) “I can tell you this: Leaders have nothing in common.”

15) “All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.”

16) “Busy does not equal important. Measured doesn’t mean mattered.”

17) “We’ve greatly exaggerated the risk of sinking, without celebrating the value of swimming.”

18)  “Your opportunity lies in finding a neglected worldview, framing your story in a way that this audience will focus on and going from there.”

19) “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.”

20) “You are not your resume, you are your work.”

About Alex Noudelman

Alex Noudelman is a digital marketing expert at iRISEmedia. He received his Honors B.A. from York University and a Masters in Adolescent Education from D’Youville College.

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