Who has the most followers on YouTube? Justin Bieber? Taylor Swift? Katy Perry? It would make sense for one of them to take the top spot given the number of viral music videos on their accounts. However, this is not the case.
The top spot goes to Felix Kjellberg, a.k.a. PewDiePie, a Swedish, web-based comedian and producer. He officially became the first person to hit YouTube’s 10 billion-view mark on October 24, 2015. He currently also has 40m subscribers.
In 2014, he was earning $7.4 million gross, according to documents filed in his homeland.
The success he’s seen online has motivated Kjellberg to venture into traditional media. He’s recently launched his debut book, “This Book Loves Me”, with Penguin Random House. He’s also been doing guest appearances on high-profile shows like “The Late Show with Stephen Colbert”.
Kjellberg is also keeping himself busy with upcoming projects, including exploring new formats for his “Let’s Play” videos, creating a new horror series slated for YouTube Red and channeling his influence to advance charitable causes.
What does Kjellberg have that the rest of us don’t have? This is a question that is travelling through most of our minds as we read this post. Read on to find out:
1. Love What You Do
An important factor in YouTube success is passion. People will be able to sense your genuineness and will become drawn to your channel and its videos.
Success does not happen overnight. There are 60+ hours of videos being uploaded onto the social network every hour. It may take time for your videos to be noticed, especially with the fierce competitors you face. Don’t give up! Simply keep on doing what you are best at and it will pay off in the end. All it takes is one video to go viral.
It’s important not to be all over the place with videos. Have a recurring theme on one channel and stick with it. If you would like to post videos of multiple themes, you might want to consider setting up multiple channels. As well, establish a schedule in which you will post videos on a consistent basis. This way people will be prepared and allot time to viewing your videos in advance.
When you collaborate with other YouTube channels you bring “new eyes and ears” to hear and see your stuff. It’s a win/win situation for the both of you.
5. Go Social
Don’t just focus on YouTube success. Growing other social media channels like Facebook and Twitter will help get your videos noticed by a wider audience.
6. Add Calls to Action
Always have a call to action to encourage engagement. Ask for thumbs up, ask for comments, or ask for a video response.
7. Customize Channel
Customize your channel with cool graphics. Take full advantage of the many branding options available to YouTubers to make your channel look professional and consistent with other social networks and in store as well. If you’re not a YouTube partner, you still have a lot of options to alter the look and feel of your channel.
About Alex Noudelman
Alex Noudelman is an educator, coach and Digital Marketing Manager with over 5 years of experience. Alex enjoys and strives to motivate others to better themselves professionally and on a personal note. Feel free to contact him if you have any questions or would like a specific topic covered.